Concept: “Bento. Boss. Delivered.”
For this creative concept, I reimagined the ritual of the workday lunch — not as a mundane midday pit stop, but as a moment of cinematic calm.
Set against a moody, minimalist backdrop, our hero image pairs a meticulously arranged sushi bento with a can of Boss Iced Mocha — both quietly commanding attention. The tone is sharp, deliberate and a little indulgent. It’s not just lunch. It’s a lunch with presence.
Creative by: Room Twenty Two
#Marketing #BrandCampaign #BossCoffee #BentoLunch #CreativeStrategy #UberEatsVibes #CaffeinatedCulture
From Concept to Composition
This one came together almost exactly as I’d envisioned — which, let’s be honest, doesn’t always happen. The biggest early challenge was finding a bento box rendered at the perfect angle. After some trial and error, I landed on the right perspective using Google Imagen 4.
The background came courtesy of Flux Pro 1.1 Ultra, which delivered a beautiful, soft-focus kitchen environment — although the lighting wasn’t quite what I had in mind, and the bento details felt a little underwhelming.
To pull the scene together, I roughly composited the can, bento box, and kitchen plate into a single layout. Then I used Flux Kontext Max to smartly re-light and blend the elements — bringing a sense of realism and cohesion to the scene.
Once the structure was locked in, I upscaled the image using Magnific Upscale. At this point, the brand text on the can was still distorted and low quality, so I jumped into Photoshop to clean and retouch the can. From there, I reintroduced the logo and text elements with careful warping and refinement.
Final touches — including the crop, tagline, and hero headline — were all finished in After Effects, where I added typographic polish and subtle motion-ready framing.
Creative Context
This is a self-initiated, unbriefed concept that let me explore a new pairing — and tap into Japan’s best-known canned coffee brand with a modern delivery-first lens. It's all about crafting an elevated lunch moment that feels cool, craveable, and convenient.
Boss Coffee and Uber Eats aren’t clients (yet). But if you’re from the brand, the agency, or even just sushi-curious and caffeinated, let’s talk.
