Client
Rexona
What we delivered
TVC shot adaptations
OOH / DOOH rollout
SBS display banners
Finished art
Creative team
Generator United
Rexona Men FIFA World Cup 2026
Rexona Men’s FIFA World Cup 2026 campaign brought together the emotion, tension and chaos of football fandom — from nervous anticipation to full celebration.
Room Twenty Two helped adapt and roll out the campaign across a wide range of Australian market deliverables, including TVC shot adaptations, OOH / DOOH assets, animated digital screens, office media and SBS display banners.
For the TVC, we adapted selected scenes for the Australian market, helping the campaign align with local product, team and market requirements.
For OOH and DOOH, we created static and animated adaptations across rail, street furniture, large-format digital screens and office media. Each format required careful layout, cropping, motion timing and technical export setup to keep the creative bold, readable and consistent across different placements.
We also produced a suite of SBS digital display banners across multiple sizes, adapting the campaign visuals for web environments while maintaining consistency with the broader campaign system.
A big part of the process was balancing creative impact with technical delivery — making sure every asset worked for its format, duration, spec and viewing environment.
Digital Display Extensions
The campaign was also adapted into a suite of SBS display banners across multiple web formats. These required a more compact layout system, keeping the key message, product and sponsorship lockup clear within tighter digital placements.
TVC Adaptations
For the TVC, selected scenes were adapted for the Australian market, including product and campaign versioning across key shots.
The goal was to keep the work feeling seamless within the original film while making sure each shot matched the local campaign requirements and connected back to the wider OOH, DOOH and digital rollout.