Concept: “ Unleash the Monkey”
Speculative Concept for Howler Head Bourbon
By Room Twenty Two
🍌 The Big Idea
Howler Head isn’t your average bourbon — it’s banana-flavoured, bold as hell, and built to bring the party. So what if we visualised that literally? Enter: Unleash the Monkey — a chaotic, character-filled key visual where bourbon-fuelled mayhem breaks loose at a suburban house party. Flying bananas. DJ dogs. Ceiling-fan-swinging chimps. It’s not just a drink. It’s an outbreak.
🎯 The Creative Concept
The goal was to give Howler Head a world as wild and unhinged as its flavour.
We treated the party like a movie scene at the exact moment things get out of hand — the bottle has been opened, the music’s peaking, and the monkeys have just taken over. It’s not just metaphor — it’s visual escalation.
🧠 The Process: Building the Chaos in Layers
Photoreal AI generation still struggles with complex multi-subject scenes — especially when you ask for monkeys, humans, and dogs to interact realistically. So we built it like a film set:
Base Layer: A warm, lived-in party room — lights, furniture, slight mess.
Humans: Full-body characters reacting mid-scene (shock, laughter, dodging bananas).
Monkeys: Separate renders — one swinging from the ceiling fan, one mid-leap, one pouring bourbon.
Dog DJ: Golden retriever with shades and headphones, behind the decks.
Props & FX: Flying bananas, broken snacks, upturned cups, party lighting.
Bottle Hero Shot: Dropped into the centre, glowing like the epicentre of mayhem.
I created the background, then generated each character — chimpanzees, dog DJ, and human guests — separately using GPT Image, with clean keying done via Bria background remover. The first composite was assembled in Photoshop, then re-prompted in Weavy and refined using Flux Pro 1.1 Ultra to dial in mood and layout. The Howler Head bottle was built using Flux Kontext Max for re-lighting, then retouched to correct shape and details. Final composite, effects, floating bananas, bokeh, optical flares, and type were completed in After Effects.
⚠️ Self-Initiated Concept
This is a speculative, self-initiated piece created to explore a bold visual idea and push the limits of AI-assisted concept development. It was not commissioned or approved by Howler Head or its agency.
If you’re from the brand, working with the brand, or just want to build something this wild — feel free to reach out. Let’s unleash something together.
