Freedom Furniture
Editing, colour grading and motion graphics for a series of national television campaigns.
From October 2020 to December 2022, Room Twenty Two worked with The General Store on Freedom Furniture’s television advertising, producing commercials for a wide range of retail campaigns.
The work combined lifestyle footage with a distinctive three-panel editing style. Different shots moved independently across the screen, sliding, cutting and transitioning between product imagery, interiors and promotional messages.
Across the partnership, Room Twenty Two edited and finished commercials for sofa, mattress, kitchen and furniture campaigns, alongside major retail promotions including Blackout, Half Price and Absolutely Everything on Sale.
Each campaign involved multiple versions for different offers, sale deadlines and locations, as well as shorter edits for YouTube and final television delivery.
- Client
- Freedom Furniture
- Agency
- The General Store
- Period
- 2020–2022
- Room Twenty Two’s contribution
- Editing, colour grading, compositing, motion graphics, campaign adaptations and television delivery.
08 commercials
The commercials
The living room is a generated mockup used to present the commercials, not a photograph. Freedom Furniture, its campaigns and the original footage belong to their respective owners.
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