Lynx / Unilever
Lynx
Bust Odour
Compositing, 3D and motion graphics for television and outdoor advertising.
Room Twenty Two worked with Generator United on the Lynx Bust Odour campaign, adapting the existing television commercial and producing motion graphics and artwork for the wider campaign.
The TVC work involved updating the product packaging, compositing new can imagery into the footage and creating animated effects around the product, along with motion graphic supers and the endboard.
The campaign also included 3D product renders, animated out-of-home advertising and supporting digital artwork, carrying the updated product creative across different formats.
- Client
- Lynx / Unilever
- Production company
- Generator United
- Room Twenty Two’s contribution
- TVC adaptation, compositing, visual effects, 3D product rendering, motion graphics and outdoor animation.
Television commercial
Updated packaging composited into the existing footage, animated effects around the can, motion graphic supers and the endboard.
Outdoor and motion graphics
The 3D can and its effects animated for portrait digital outdoor screens.
Campaign artwork
Images marked as mockups are generated visualisations showing the artwork in its intended environments, not photographs of live placements. The Lynx brand, the original commercial and the campaign concept belong to their respective owners; Room Twenty Two’s contribution was TVC adaptation, compositing, visual effects, 3D product rendering, motion graphics and outdoor animation.
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